Fit Happens
BONOBOS
OBJECTIVE
Bonobos makes great pants made for people who live in the real world where things get messy. Fit happens but we’ve got your back (and your butt).
Our Spring ‘23 campaign celebrates those moments and the unflappable confidence you have when you know that at the very least, you look great. Our cast looks picture-perfect in their pants as they navigate through twists of fate that test their poise—gusts of wind, ferocious dogs, and broken-down cars—and find themselves feeling confident because their pants are just that good.
ROLE
Concept Development
Campaign Ideation
Creative Direction
Art Direction
Casting
Post Production
Photography: Elliot James Kennedy
Agency: Transport New York
Creative Director: Andy Gray
Creative Team: Shawn Merz
Strategy: Heather Samples
Production: Get It Productions