Plant Apothecary: A Positive Force of Nature

Be a Positive Force of Nature is the rallying cry of the new Plant Apothecary. In 2020, prior to the  product launch, we flew to Utah to create a content series to bring this sentiment to life. We captured the essence of the Plant woman: she’s strong and resilient, deeply rooted in nature, and unafraid to be bold. This content series was used to pitch the relaunch and throughout various retail channels, on social and in PR. 

DIRECTOR: SAGE BENNETT | EDITOR: SAGE BENNETT| PRODUCTION & STRATEGY: PLAYBOOK STUDIO | COPY: JENNIFER PHILLIPS | MUSIC: RETAIL SPACE | CREATIVE DIRECTOR: KATE ZANE

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