Klarna: Rewards Program

This campaign was created to support Klarna’s Rewards Program and to convey the program’s key benefits of exclusivity and early access. These assets are some of the first to follow Klarna’s new visual direction, with a more sophisticated and minimalistic take on elevated reality. This new direction is rooted in creating strong visual concepts that are instantly readable, but embrace the brand’s core wittiness.  

PHOTOGRAPHY: JOHANNA NYHOLM | PRODUCTION: LOLA PRODUCTION | STYLING: CHARLIE MALSTEN | SET DESIGN: NIKLAS HANSEN | DESIGN DIRECTOR: REBECKA BERHMAN | AD SUPPORT: CAMILLA BIRKSTROM